Three Tips to Writing Reviews

Don't miss out on an amazing opportunity to connect with new and loyal readers. Help your audience make an informed decision by writing a quality review article using these tips. 

• Original and Informative: As always, target your audience's needs and wants with valuable, unique, and descriptive content that either helps them achieve a goal or solve a problem. In your reviews, emphasize the experience your reader is likely to expect, pros and cons, and any insider knowledge. Provide useful and interesting information that's accurate, balanced, and constructive.
   
• Rein in Bias: Unbiased content and authenticity are critical to reviews. Blatantly attacking a brand is unacceptable. Overwhelmingly promotional "reviews" - spammers, we're looking at you - are also unacceptable. Consumers are smart, practical, and not easily convinced. They can see a biased review (whether prejudiced against or invoked favoritism) a mile away. Rein it in.
   
• Consider Length: Depending on the type of review, you'll want to ensure you aren't overkilling with too much information that’s readily accessible or underestimating the intricacies of the topic of your review. Consider what information the user will need and discard any superfluous details that will crowd their ability to make an informative decision. Best lengths for reviews target 500-700 words - enough to be informative, but short enough for quick digestion.